As companies grapple with the ability to keep pace with rapidly changing technology, an increasing number are utilizing the cloud to stay ahead of the game.

With cloud-based systems, companies can rapidly expand without the delays and expense associated with installing new physical systems. With cloud tools that allow for not just data storage and application use, but also for the development of new functionality, companies can stay on the leading edge and create differentiation.

While there are many other technologies driving innovation today, there are few that offer the infrastructure and launch pad for innovation that the cloud offers. The core factor that creates an opportunity for companies embracing the cloud is its dependability.

Cloud Technology and Change

In recent years, myriad technologies have emerged as digital disruptors shaping and re-shaping multiple industries. Big Data, powerful analytics, artificial intelligence, 3D printing, robotics, and machine learning are all playing a bigger role in companies in all sectors and of all sizes.

This virtually-based economy has driven a growing need for platforms that allow companies to respond to the rapid speed of change. Customer expectations, new competitors, new business models, and the ever-present need for efficiency are forcing companies to invest in the right infrastructure that creates stability in a hectic marketplace.

That is where the cloud comes into the picture. Cloud technology allows for Big Data and machine learning processes and storage to thrive. Analytics that can capture, store, and report on these massive quantities of data allow companies to see trends and challenges and respond rapidly. Rapid scalability allows companies to expand cloud usage on the fly.

The cloud and machine learning are inextricably linked, according to a recent study in Harvard Business Review. Respondents noted several trends.

• The cloud helps reduce costs and influences investments in machine learning, according to 64 percent of respondents.
• Predictive analytics is the most impactful use of machine learning, according to 82 percent of respondents.
• Forty-eight percent of respondents are considering using machine learning.

Consider the use of the Internet of Things to collect, store, and transmit information from products and people. As more things become connected, companies have more data to drive marketing, production, and innovation. In the cloud, companies can easily incorporate into algorithms new data streams containing terabytes of information on consumers and products.

Companies that use cloud solutions have the ability to be more nimble and leverage technological change more quickly.

Machine learning requires massive amounts of processing capability and available data. As artificial intelligence drives new products and services, a cloud transition helps companies function more efficiently. Costs are reduced. Productivity increases. Products and services come to market faster. Customer service functions can support users and troubleshoot in real time.

Cloud applications provide numerous advantages to companies who identify and seize the opportunity, including:

• Mapping customer demand shifts to identify new product opportunities
• Creating cloud-based applications that allow customers to have access to any device, at any time, from anywhere
• Incorporating machine learning into business processes to accelerate decision-making

At Denovo, we help companies accelerate innovation and efficiency through cloud-based services. For more information about how our cloud technologies can benefit your company, schedule a free consultation.

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