INDUSTRY
CONSUMER PRODUCTS
The consumer packaged goods (CPG) industry is valued at over $2 billion in revenue and is experiencing steady growth, with a compound annual growth rate (CAGR) of approximately 3.5%. Several factors within the U.S. economy are influencing this industry. Companies must closely monitor and respond to the evolving preferences of American consumers. They also need to assess how inflation and interest rates are affecting disposable income. Strategic pricing decisions are essential, as businesses must evaluate how these actions influence consumer demand. Additionally, the industry continues to face challenges related to supply chain disruptions. At the same time, there is notable growth in both e-commerce and the demand for convenient, on-the-go product options.
To navigate these dynamics and capitalize on emerging opportunities, businesses are leveraging Oracle Fusion Cloud Applications. These tools enable organizations to unlock new revenue streams, accelerate time to market, enhance supply chain resilience, foster brand loyalty, streamline production and fulfillment processes, and effectively manage their workforce through integrated solutions.
INDUSTRY
CONSUMER PRODUCTS
CPG industry is valued at over $2B in revenue and is growing at a CAGR of roughly 3.5%. Factors in the US economy impacting the CPG industry include:
- Monitoring and reacting to changing preferences of US consumers
- Tracking the impact of inflation and interest rates on disposable income
- Implementing pricing actions and analyzing the impact of pricing on demand
- Overcoming continued pressures from supply chain challenges
- Growth in e-commerce and growth in convenience and on-the-go options for CPG
Through the use of Oracle Fusion Cloud Applications, customers can drive new revenue streams, obtain faster time to market, improve supply chain resiliency, build brand loyalty, streamline production and fulfillment, and manage a workforce with integrated solutions.
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